The Cola Conquest
The story of Coca-Cola -- the 'sublimated essence' of all that American stands for -- and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?
First Air Date: Sep 07, 1998
Last Air date: Sep 09, 1998
Season: 1 Season
Episode: 3 Episode
Runtime: 26 minutes
IMDb: 0.00/10 by 0.00 users
Popularity: 0.7408
Language: English
Keyword : exploitation, marketing, consumerism, american culture, advertising campaign, soft drinks, international trade, food and beverage
Season
Season 1
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